Why Do I Need a Website?

If your business does not have a website you are simply missing out on huge opportunities to grow your business. Here are some reasons why a website is absolutely critical to the continued success of your business.

Your website serves as a permanent advertisement promoting your products and services, even when you are asleep. It will work for you 24 hours a day, 7 days a week and does not require annual leave, rest breaks or any other type of break. Once in place, it will work for you endlessly at a very cost effective price.

Nowadays, the vast majority of customers/clients expect any enterprise that is serious about growing its business to have a website. Not having one, could lead your potential customer or client to wonder just how serious you are about your business. If you don’t make the relatively small investment in a professional online presence, they may think twice about doing business with you!

Your website will clearly display all the ways to contact you, and make it as easy as possible for potential customers to get in touch regarding an enquiry, a quotation, or buy your product or service. Add a Google map, and they will also know how to call to you!

Managed properly, your business website can help you build a good, positive relationship with your existing customers as well as potential new ones. This can be easily done in a number of ways such as through email marketing, the use of an auto-responder service, an online blog or Facebook/Twitter link or even a ‘Latest News’ link.

Your website, if designed effectively, can be a significant catalyst for new customer growth, as it will reach potential audiences that are not possible to reach through traditional advertising such as newspapers, local magazines and so forth. And, for a lot less expense! With properly implemented Search Engine Optimisation (SEO) you can ensure that ‘browsing customers’ are directed to your website, and not those of your competitors.

The return on investment from a cleverly built website is enormous, because of its ability to build trust with existing customers and to help you acquire new leads. The basic cost of web hosting and a domain name is about €60. There are many other reasons why having a website is essential for a progressive business and the relatively small cost of doing so makes this one a no-brainer of a decision which will ultimately repay you many times over.