Why do I need a website?
If your business does not have a website you are simply missing out on huge opportunities to grow your business. Here are six reasons why a website is absolutely critical to the continued success of your business.
1) Permanent Advertisement
Your website serves as a permanent advertisement for your business, even when you are asleep.
It will work for you 24 hours a day, 7 days a week and does not require annual leave, smoking breaks, rest breaks or any other type of break.
Once in place, it will work for you endlessly at a very cost effective price.
2) Professional Shop Window
Nowadays, the vast majority of customers/clients expect any enterprise that is serious about growing its business to have a website.
Not having a site could lead your potential customer or client to wonder just how serious you are about your business if you don’t make the relatively small investment in a professional presence.
3) Contact Details
Your site, if designed properly, will display ALL your contact details clearly and make it as easy as possible for potential customers to contact you to make an enquiry, obtain a quotation, or buy your product or service. Add a Google map, and they will also know how to call to you!
4) Relationship Building
Run properly, your business website can help you build a good, positive relationship with your existing customers as well as potential new ones.
This can be easily done in a number of ways such as through email marketing, the use of an auto-responder service, an online blog or Facebook/Twitter link or a ‘Latest News’ link.
5) Business Growth
Your website, if built effectively, can be a significant catalyst for new customer acquisition as it will reach potential audiences which are not possible to reach through traditional advertising such as newspapers, local magazines and so forth. With properly implemented Search Engine Optimisation (SEO) you can ensure that ‘browsing customers’ are directed to your website, and not those of your competitors.
6) Great Return on Investment
The return on investment in a cleverly built website is enormous because of its ability to build trust with existing customers and to help you acquire new leads.
The basic cost of web hosting and a domain name is less than €50.
There are many other reasons why having a website is essential for a progressive business and the relatively small cost of doing so makes this one a no brainer of a decision which will ultimately repay you many times over.